Chinese alternatives to Google Ads
3 China-built search and display advertising options.
Baidu Marketing 百度营销
alternative to Google Ads / Microsoft Advertising
Search, feed, map/local and AI-assisted marketing across Baidu.
Global-ready US-listed Closed
Foreign-investable
Tencent Ads 腾讯广告
alternative to Meta Ads / Google Ads / YouTube Ads
Advertising across WeChat, QQ, Tencent video and games inventory.
Global-ready HK-listed Closed
Foreign-investable
Ocean Engine 巨量引擎
alternative to Meta Ads / Google Ads / YouTube Ads / The Trade Desk
ByteDance's ad platform across Douyin, Toutiao and Xigua inventory.
Global-ready Private Closed