Ocean Engine 巨量引擎
alternative to Meta Ads / Google Ads / YouTube Ads / The Trade Desk
Global-ready Private Closed
social · media owner ByteDance's ad platform across Douyin, Toutiao and Xigua inventory.
ByteDance's ad platform; Douyin/Toutiao/Xigua inventory (largest China ad seller, WPP 2025)
Parent
ByteDance
Registered
Beijing
Ticker
—
Cap / valuation
~$300 B parent (est.)