Ocean Engine 巨量引擎
China · Beijing
alternative to Meta Ads / Google Ads / YouTube Ads / The Trade Desk
ByteDance's ad platform across Douyin, Toutiao and Xigua inventory.
Why it fits
- Social / Video
- Global-ready
Regional alternatives
Product facts
- Segment
- Social / Video
- Channel
- social
- Role
- media owner
ByteDance's ad platform; Douyin/Toutiao/Xigua inventory (largest China ad seller, WPP 2025)
Company & market
- Parent company
- ByteDance
- Registered
- Beijing
- Listing
- Private
- Ticker
- —
- Market cap / val. (USD)
- ~$300 B parent (est.)
- Foreign-investable
- No