Chinese alternatives to Meta Ads
4 China-built Facebook & Instagram advertising options.
Kuaishou Magnetic Engine 磁力引擎
alternative to Meta Ads / YouTube Ads / Snapchat Ads
Short-video, livestream and performance advertising on Kuaishou.
Global-ready HK-listed Closed
Foreign-investable
Tencent Ads 腾讯广告
alternative to Meta Ads / Google Ads / YouTube Ads
Advertising across WeChat, QQ, Tencent video and games inventory.
Global-ready HK-listed Closed
Foreign-investable
Ocean Engine 巨量引擎
alternative to Meta Ads / Google Ads / YouTube Ads / The Trade Desk
ByteDance's ad platform across Douyin, Toutiao and Xigua inventory.
Global-ready Private Closed
TikTok for Business
alternative to Meta Ads / YouTube Ads / Snapchat / Instagram
TikTok's global ads platform. In the US/EU it is a mainstream incumbent channel rather than a China-only alternative; most relevant for cross-border and China-entry campaigns.
Global-ready Private Closed