中 China Alternatives

Advertising & MarTech

China is roughly a fifth of the global ad market, with several of the world's largest ad sellers — ByteDance, Alibaba, Tencent, PDD, JD and Kuaishou. These are their advertising platforms: search and retail media, social and short-video buying, and global app-install networks, competing with Google Ads, Meta, Amazon Ads and AppLovin.

Baidu Marketing 百度营销
alternative to Google Ads / Microsoft Advertising

Search, feed, map/local and AI-assisted marketing across Baidu.

  • Search & Intent
  • Global-ready
Ocean Engine 巨量引擎
alternative to Meta Ads / Google Ads / YouTube Ads / The Trade Desk

ByteDance's ad platform across Douyin, Toutiao and Xigua inventory.

  • Social / Video
  • Global-ready
TikTok for Business
alternative to Meta Ads / YouTube Ads / Snapchat / Instagram

TikTok's global ads platform. In the US/EU it is a mainstream incumbent channel rather than a China-only alternative; most relevant for cross-border and China-entry campaigns.

  • Social / Video
  • Global-ready
Tencent Ads 腾讯广告
alternative to Meta Ads / Google Ads / YouTube Ads

Advertising across WeChat, QQ, Tencent video and games inventory.

  • Social / Video
  • Global-ready
Kuaishou Magnetic Engine 磁力引擎
alternative to Meta Ads / YouTube Ads / Snapchat Ads

Short-video, livestream and performance advertising on Kuaishou.

  • Social / Video
  • Global-ready
Alimama 阿里妈妈
alternative to Amazon Ads / Walmart Connect / Criteo

Retail-media and merchant advertising across Taobao and Tmall.

  • Retail Media
  • Global-ready
PDD Ads 拼多多广告
alternative to Amazon Ads / Walmart Connect / Criteo

Seller advertising across the Pinduoduo and Temu marketplaces.

  • Retail Media
  • Global-ready
JD Jingzhuntong 京准通
alternative to Amazon Ads / Walmart Connect / Criteo

JD's retail-media advertising stack (Jingzhuntong).

  • Retail Media
  • Global-ready
Mintegral
alternative to AppLovin / Unity Ads / AdMob / ironSource

Global mobile app-install and monetization ad network (Mobvista).

  • Programmatic & Ad Networks
  • Global-ready
Baidu Union 百度联盟
alternative to Google AdSense

Publisher advertising and traffic monetization for websites, apps and software in the Baidu ecosystem.

  • Programmatic & Ad Networks
  • Global-ready