中 China Alternatives

EU alternatives to Chinese Advertising & MarTech

16 non-Chinese options for buyers in the European Union. The full Chinese Advertising & MarTech catalogue is at /category/advertising/.

Meta Ads
United States
Alternative to Chinese social and short-video ad platforms / Ocean Engine / TikTok for Business +2 more

Ads on Facebook, Instagram (incl. Reels), Messenger and Audience Network

  • Social feed + Reels ads
  • ✓ Available in EU
Criteo
France
Alternative to Chinese marketplace ad platforms / Alimama / PDD Ads +1 more

Commerce media and retail-media ad platform for retailers and brands

  • Retail media tech
  • ✓ Available in EU
  • ✓ EU-based vendor
Google Ads
United States
Alternative to Baidu Marketing

Search, display, video and app ads across Google properties

  • Search ads
  • ✓ Available in EU
Google AdSense
United States
Alternative to Baidu Union

Publisher ad network monetizing websites with Google demand

  • Publisher ad network
  • ✓ Available in EU
AppLovin
United States
Alternative to Mintegral

Mobile app ad platform (AppDiscovery, MAX mediation, Axon)

  • App UA + mediation
  • ✓ Available in EU
YouTube Ads
United States
Alternative to Chinese social and short-video ad platforms / Ocean Engine / TikTok for Business +1 more

Video ads on YouTube and YouTube Shorts, bought via Google Ads

  • Video + Shorts ads
  • ✓ Available in EU
Amazon Ads
United States
Alternative to Chinese marketplace ad platforms / Alimama / PDD Ads +1 more

Sponsored product/brand ads on Amazon plus Amazon DSP

  • On-marketplace seller ads
  • ✓ Available in EU
Snapchat Ads
United States
Alternative to TikTok for Business / Kuaishou Magnetic Engine

Vertical video, story and AR ads on Snapchat

  • Vertical video ads
  • ✓ Available in EU
Adform
Denmark
Alternative to Ocean Engine

European independent ad-tech platform: DSP, SSP and ad server

  • EU programmatic platform
  • ✓ Available in EU
  • ✓ EU-based vendor
Microsoft Advertising
United States
Alternative to Baidu Marketing

Search and audience ads on Bing and Microsoft/partner sites

  • Search ads
  • ✓ Available in EU
The Trade Desk
United States
Alternative to Ocean Engine

Independent DSP for programmatic display, video, CTV and audio

  • Programmatic buying
  • ✓ Available in EU
Unity Ads
United States
Alternative to Mintegral

Mobile game ad network and user acquisition, powered by Unity Vector

  • Mobile game ad network
  • ✓ Available in EU
Google AdMob
United States
Alternative to Mintegral

Mobile app monetization network with Google demand and mediation

  • App monetization
  • ✓ Available in EU
Moloco
United States
Alternative to Mintegral

ML-driven mobile DSP for app user acquisition and re-engagement

  • Mobile app DSP
  • ✓ Available in EU
Teads
United States
Alternative to Baidu Union

Open-web ad platform for publishers: video, display, native ads

  • Publisher monetization
  • ✓ Available in EU
Taboola
United States
Alternative to Baidu Union

Native and performance ads across a network of publisher sites

  • Publisher native ads
  • ✓ Available in EU

Replace a Chinese Advertising & MarTech product